The Qinghai-Tibet Plateau, in the southwest of China, has long enjoyed reputation of being "the Roof of the World", where Tibet Autonomous Region with an average altitude of over 4,000 meters and an area of 1.2 million square kilometers occupies a major portion. The majestic Tibetan highland stands on top of the world and its unique cultural tradition has an international fame. This is a land of vast contrast with snow-capped mountains offering beauty unsurpassed and deep tropical rainforests in another, and with open pastureland against imposing mountains and cornier forests. The great Himalayas lies in its south with the towering Mt. Qomolangma standing above all world's peaks.

In addition to these spectacular offerings of nature, the time-worn Tibetan cultural tradition is most enchanting. A glorious tradition mingled with wisdom of the Han and other ethnic peoples is represented by such achievements as the ancient Shengshong Culture ruins, Yumbu Lhakang Palace, the ruins of ancient Guge Kingdom, the Potala Palace and Jokhang Temple. The population of the region consists mostly of the Tibetans, Monbans and Lhobans, all industrious and honest people full of wisdom and valor. Over the centuries, they have cultivated very unique ethnic traditions, folklore and ways of life, contributing to the Chinese civilization and human progress. This is a land of enduring enchantment and tantalizing mystery.

Tibet enjoys such unparalleled travel resources as Mt. Qomolangma, the highest peak in the world on Sino-Nepalese border, the winding Yarlung Tsangbo River, ancient ruins, palaces and monasteries, folkloric activities and religious ceremonies. Tourism resources in the region have been continuously developed. Lhasa is now the tourist center with routes extending to Shigatse, Shannan, Nyingchi, Ngari and Nakchu, covering a total of over 60 scenic spots and places of interest.

The Tibetan people are quite bold and mostly inhibited. They love to sing and dance. Tibetan dress and ornaments are colourful and brightly characterized.