Gesar culture has become one of the key tourism development brands in Sichuan and many Gesar culture festivals have been held in Qinghai, Tibet, Gansu and other provinces, for instance, the Gesar Culture Festival in Maqu of Gansu province.

Many activities held in Ganzi, such as "Date with Gesar" "Ballad Singer Performance" etc. established the foundation of Gesar culture tourism brand. Meanwhile, some culture tourism activities promote the popularity of Gesar culture, sources from Wang Huailin, director of the Publicity Bureau of Ganzi Tibetan Autonomous Prefecture in Sichuan province.

Many enterprises named with "Gesar" in Tibet, such as Gesar Tibetan Medicine Company, Gesar Hotel, Gesar Bookstore etc.  promote its popularity in China as well as in the world.